Tracy Sherman

Senior Marketing Content Manager

Tracy Sherman headshot

At ImpactAssets, Tracy leads content strategy and production for the organization. She brings ImpactAssets’ vision, expertise and transformative impact to life through storytelling, thought leadership and programmatic initiatives. Tracy has previous experience managing content marketing and communications at technology startups and nonprofits. She also has a background in investigative journalism, having worked as a reporter and producer in the Bay Area. Tracy graduated cum laude from the Annenberg School for Communication and Journalism at the University of Southern California, with a dual degree in Broadcast Journalism and International Relations.




Causes I care about: Criminal justice reform, wildlife conservation and food security.