Firm Overview

The US food system is a $1 Trillion market that is being actively disrupted by entrepreneurs bringing new technologies, business model innovations and consumer products to market to meet growing consumer demand for healthier, more sustainable & traceable food. 

Large-scale incumbents in food & agriculture are losing market share as their consumers shift towards an emergent marketplace offering products and services more in line with their social and environmental values, creating a ripe environment for M&A. Consumer demand for these clean, sustainable and healthy products currently outstrips supply enabling a robust startup environment for entrepreneurs delivering solutions. The current industrial food production and distribution system has become fragile over time due to intensified and unsustainable production practices that put our natural resources including air, water and soil at significant risk. The food system contributes to climate change, jeopardizes animal and human welfare and endangers our food security. Innovations are emerging in all these categories.

Renske Lynde and Peter Herz have experience succeeding together and have been active in building the entrepreneurial ecosystem in food & agriculture for a decade. They worked together co-founding the ground-breaking accelerator, Food System 6, and together they have helped launch more than 70 food system successful start-ups. Perhaps the best way to answer is that they have prepared for success not only by studying the food system and building their extensive networks, but also by creating the start-up infrastructure necessary to successfully disrupt this gigantic collection of markets. Also, they cut their teeth starting companies of their own and investing in them directly thus enabling them to offer entrepreneurs the benefit of their substantial personal experiences.