Who We Are

The ImpactAssets team brings several decades of experience in impact investing, innovative financial services, philanthropy and wealth management.

Tracy Sherman

Senior Marketing Content Manager

Tracy is responsible for crafting the strategy and overseeing the expansion of the firm's content marketing and thought leadership initiatives. Her experience includes content marketing management and production for nonprofit and high tech organizations, in addition to a background in investigative journalism. She has spent more than a decade creating and sharing stories about technological innovation, political and regulatory environments — and individuals, businesses and philanthropies achieving incredible social change.
Most recently before joining ImpactAssets, Tracy built the content organization at Helpshift, a B2B SaaS startup. She has also led the content strategy for Singaporean-based global business giving initiative, Buy1GIVE1, and has worked as a producer for ABC7's investigative unit in San Francisco and for Reason Magazine in Los Angeles.
Tracy received a dual BA in International Relations as well as Broadcast and Digital Journalism from the Annenberg School of Communication at the University of Southern California (USC).
Tracy lives in San Francisco with her husband, Andy, and cat child, Kitt N. Hairyngton. She enjoys exploring all the hikes, campgrounds, and ski slopes that Northern California has to offer.
Favorite UN SDGs:
#2 Zero Hunger
#8 Decent Work and Economic Growth
#9 Industry, Innovation and Infrastructure