Senior Strategic Marketing Manager
Linda is responsible for planning and development of integrated marketing plans and programs that test and optimize the customer journey. She has over 20 years of direct response marketing experience with nearly six years in investment management marketing.
Linda has a passion for understanding the consumer, and how to craft a compelling story that drives response. Her experience includes leading large-scale cross-channel campaigns, content development, annual planning, test design, post-campaign analysis and messaging strategy in both traditional and digital channels. She’s hired and managed internal and external creative teams and agencies and enjoys the creative process.
Previous to her role at ImpactAssets, Linda held marketing leadership positions at CSAA Insurance Group and Fisher Investments, where she received a Series 65 Investment Advisor License and worked on a wide variety of financial and investing initiatives.
Linda has two sons and lives with her husband in Danville, California. She’s a fitness enthusiast who also enjoys home remodeling projects.
Favorite UN SDGs:
#5 Gender Equality
#12 Responsible Consumption and Production
#13 Climate Action